Yes it is, according to MeMe Roth, an outspoken media guest, founder of the non-profit “National Action Against Obesity,” journalist, and mom. MeMe is on a quest to wake up parents around the country and shock them into an awareness of how they are abusing their overweight kids with food.  Quarrel with MeMe’s brash tactics if you like, but there is no doubt that she is driven by a sincere and personal passion, having watched her own mother and grandmother suffer from morbid obesity when she was growing up.