There’s been so much talk going on about seo marketing or SEO in general being dead or it would not matter significantly for your website’s goals on ranking and ’searchability’. However, to state that SEO is dead which does not matter are misnomers. In fact, SEO is very much alive and thriving these days.However, you will find SEO practices that come dead for good reasons. They are practices that don’t work anymore today or practices which do work because these are in violation to look engine guidelines. A few of these dead SEO practices are keyword stuffing, keyword hiding, website duplication on different domains and taking advantage of of spun happy to name a few. Gone too are the days of spamdexing wherein search engine indexes are manipulated on purpose. Now that search engines like google are a lot smarter, the death of these SEO practices works to the advantage of people whose intentions are pure in terms of their website’s success and ranking on the internet. The playing field in terms of search engine optimisation marketing is equal to all those who wish to participate to say the least.Today, SEO means having high-quality content and making that content easy to find in search engines. Again, despite the fact that search engines today are a lot smarter when it comes to filtering great content in the not, it is crucial that content is written with people in mind and never purely for search engines like google. Ultimately, optimised content is just 1 / 2 of what can allow it to be great. Above all else, it has to be highly relevant to the customers you are targeting. If the submissions are relevant, individuals are more likely to view your site to find answers. It may not be directly an effect of having good SEO, but the natural inclination of people pulling up your website for viewing can definitely boost your rankings and check traffic. In the end, what is optimised content for if it does not bear any significance to anyone?Montreal SEOWithin the marketing sense, high-quality content means making content that can satisfy customer questions, and converting that satisfaction into an action – a purchase, a sign up to the newsletter, a request for a free quote plus some other business outcome. How can SEO enter into this scenario? It enters when it comes to researching and using targeted keywords in your content. This requires the use of reliable keyword tools such as Google’s Keyword Planner that may provide average monthly searches and competition level for the keyword.Aside from referencing keyword suggestions from these recognised tools, writing optimised content means using keywords that you simply think are common terms that individuals will use while exploring a product or perhaps a service that you might be offering. A part of SEO marketing is having substantial content published in platforms apart from your website. Article marketing, blog posting, creating infographics and publishing white papers and press releases can help drive traffic to your website. Regardless if you are at where you started in terms of your research engine optimisation efforts or otherwise, maximising what SEO marketing can do for you while making sure that you stay on top of your content writing efforts ought to keep your website floating within the right direction.