Kara Schwalbach, FOUNDER AND CEO

Kara Schwalbach has over 25 years of executive experience in the health and fitness industry. She has held senior roles in product management, sales, marketing and business development with multiple large companies. Kara’s passion is the creation and early stages of new businesses. She was part of the early development and management teams of many pioneering media brands and is now applying those skills and relationships to the leadership here.

Georgianne Richards, PRODUCT MANAGER

After spending several years in the non-profit sector, Georgieanne followed her passion for food and health by completing a culinary certificate at Le Cordon Bleu College of Culinary Arts in Chicago. Today, Georgianne is continuing to pursue her interest in health and nutrition as a writer, editor, and developer for our site. Her current focus is bringing the expertise of nutritionists, psychologists and physicians together to create two ground-breaking coaching programs for teen girls and their parents. In addition to her culinary degree, Georgianne holds a BA in Psychology from Harvard University as well as a Certificate in French.